Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.
Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.
So how has online dating really changed over the years and how does the world of online dating look like in 2017?
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
The site supports multiple modes of communication, including instant messages and emails.
Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites.
Their products have evolved a lot over the years, going from the old-fashioned personal ad layouts to the complex enhanced matchmaking systems they are now.
The amount of information provided to daters nowadays is enhanced by the modern technology that works alongside it.